August 24, 2026
Button copy should describe the consequence
A button is a promise about what happens next. Many interfaces waste that promise on vague words.
Read →Notes
What we have learned from working with words.
Language changes when it moves into a product, a report, a phone screen or a sales conversation. These notes are about those changes.
July 13, 2026
Mobile copy is partly a layout decision
A sentence can be clear on a laptop and clumsy on a phone. The words and the layout have to be judged together.
Read →June 28, 2026
You can hear when a company misunderstands its customer
Weak customer knowledge shows up in vocabulary long before it shows up in strategy decks.
Read →May 9, 2026
Persuasive writing gets weaker when it tries too hard
Pressure, exaggeration and constant benefit language can make a strong offer feel less credible.
Read →April 22, 2026
AI writing has a rhythm problem
The most obvious machine-like writing is often exposed by sentence behaviour rather than vocabulary.
Read →March 6, 2026
Good UX writing earns the right to disappear
The best interface copy is often remembered only when it fails.
Read →February 18, 2026
Research changes the sentence while you are writing it
Research changes what a writer is willing to claim.
Read →January 12, 2026
Brand voice matters most in boring places
A brand voice that only appears in campaigns is decoration. Product and service language prove whether the voice is real.
Read →December 19, 2025
Desktop copy often fails on mobile
Responsive design can rearrange a page perfectly and still leave the writing in the wrong order.
Read →November 7, 2025
Clarity can become generic if every brand sounds the same
Clear writing is essential, and a company still needs a voice people can recognise.
Read →